The ‘name’ for the domain to show in a Twitter card.The twitter account of the site/publisher.Therefore, you do not have to include everything, but still quite a bit, including: Twitter ‘falls back’ on Facebook Open Graph for many of these values. The name of this functionality is Twitter Cards. The image(s) that should appear when this post or page is sharedįor Twitter, the functionality is quite similar to Facebook.The name of the site and the title of the page. ![]() The type of content you’re sharing (news, video, blog post, etc.).With a few pieces of metadata, you declare: Open Graph support is continuously evolving, but the basics are simple. Today, many social networks and search engines use Facebook’s Open Graph. Open Graph protocol allows you to instruct Facebook how to display your shared content. Learn more below in our ultimate guide to Open Graph social metadata.Ībout ten years ago, Facebook introduced Open Graph to determine which page elements you want to show when someone shares that page. You can optimise this metadata for sharing on Twitter, Facebook, Google+, and Pinterest by defining how titles, descriptions, images, and more appear in social streams. Include Social metadata in each new piece of content you publish. You can control what they pull for the post by including social media meta tags (for example, open graph SEO tags) in the HTML code of your posts. Facebook, Twitter, and other social media platforms obtain these parameters from your website. When sharing a link on social media, you want your post to look professional, with a quality image, correct name, relevant description, and concise URL. Links shared on social media can be optimised, as they could with any website, to grab potential customers’ attention and keep them coming back. ![]() Social media plays a major role in most modern marketing strategies.
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